The internet has turned into a carnival of bad advice and worse intentions.
The Vector Gazette exists to cut through it.
Every Friday, one dispatch. The three most important GEO insights published by the people who actually know what they’re talking about.
Every voice featured in these pages has at least a decade in the industry. They have the scars to prove it.
‘The Vector’ is the GEO newsletter for people who don’t trust GEO newsletters.
WH.
The Outfit
WH.
The High Priest of Controlled Chaos & Keeper of the Sacred Deadline
JT.
Senior Operator, Tooth and Nail Division
JT. has been fighting in the search wars since 2011, back when your current guru was still in digital diapers. He has survived every battle on the algorithmic front and every rebrand of the same bad advice under the sun. Now, he’s a coconspirator at ‘The Vector’, deploying boots on the ground intelligence so entrepreneurs stop making catastrophic decisions based on last week’s hot take. He does not theorize. He has already seen how this ends.