JT.

JT. has been fighting in the search wars since 2011, back when your current guru was still in digital diapers. He has survived every battle on the algorithmic front and every rebrand of the same bad advice under the sun. Now, he's a coconspirator at 'The Vector', deploying boots on the ground intelligence so entrepreneurs stop making catastrophic decisions based on last week's hot take. He does not theorize. He has already seen how this ends.